Improving Nutrition Access Through Innovation
By developing the first mobile application for WIC participants, JPMA changed the relationship between WIC agencies and their participants.
Now, nearly 1,400,000 families (roughly 25% of all families in the WIC program) rely on WICShopper each month to access the tools they need to thrive in the WIC program. With an adoption rate of 92-97% in most programs, WICShopper has become the primary communication tool to help WIC agencies achieve the objectives for each client.
WIC ONLINE SHOPPING INITIATIVES
Removing barriers to shopping for WIC participants has been JPMA’s driving mission since launching WICShopper in 2014.
Recognizing the urgent need for mobile ordering during the COVID-19 pandemic, JPMA began laying the groundwork of how online shopping could be implemented in WICShopper in 2020. In 2021, we joined forces with Nevada WIC, Save Mart, the Center for Nutrition & Health Impact (CNHI), and CDP/FIS to create the only truly universal mobile shopping solution—one that empowers any retailer in any WIC agency to serve participants through WICShopper.
JPMA MOBILE ORDERING MODELS
UNIVERSAL SOLUTION
Also known as the “Nevada” model, this solution was developed with JPMA, Nevada WIC, CDP, and our reail partner Save Mart. The purpose of this solution is to give EVERY retailer the ability to accept orders through WICShopper and fulfil them using JPMA’s new WICPick fulfilment platform.
This solution will be simple for small-to-medium-sized retailers to implement in every state and tribal organization. Larger retailers with their own fulfilment platforms will be able to easily integrate to accept orders through WICShopper.
HOME DELIVERY
Our new delivery model eliminates transportation barriers by allowing participants to order WIC-approved foods directly through WICShopper and receive them at their doorstep—at no cost to them or the WIC agency.
This approach expands WIC’s reach into rural communities while boosting redemption rates in urban areas.
By implmenting the ‘Universal’ model and free home delivery, the agency safeguards small retailers by offering flexible participation pathways that preserve their role in the WIC ecosystem. It’s a win-win: equitable access for participants, and inclusive opportunity for vendors of all sizes.
Current and Upcoming Mobile Ordering Projects
Nevada WIC
JPMA developed a universal solution to allow any vendor to accept and manage orders through the WICShpoper mobile app and accompaning WICPick fullfilment platform.
Chickasaw WIC
JPMA is working with Chickasaw Nation WIC and Umoja Health to develop a mobile ordering portal that participants can use to order foods and have them delivered directly to their homes.
Utah WIC
JPMA, Utah WIC, and Umoja Health have partnered to extend WIC’s reach to Utah’s most rural areas with no-cost direct home delivery. Rural participants will no longer face time and transportation issues with free home delivery as well.
Sipayik WIC
Sipayik WIC will adopt a home food delivery solution with JPMA, Umoja Health, and CDP, so WIC participants can use their WIC benefits through the WICShopper app to order foods for home delivery.
Rhode Island, West Virginia, and Connecticut
JPMA will partner with West Virginia WIC, CDP, and Umoja Health to develop mobile ordering through WICShopper and no-cost home delivery fulfilled through Umoja Health.
Navajo Nation WIC
Similar to Chickasaw WIC, Navajo Nation WIC participants will have the ability to order their WIC foods through a newly developed ordering portal that will work alongside their existing WIC mobile application.
About WICShopper
What is WICShopper?
WICShopper was the first mobile application platform designed to help WIC participants succeed in the WIC program. Today, WICShopper is the most widely used platform, supporting 36 state agencies and tribal organization touching more that 25% of families on WIC each month.
Using WICShopper, participants can view their real-time balances, scan products to ensure they can get them, view recipes, recall notices, video tutorials, store locations and other assets that your agency provides to ensure positive outcomes.
But beyond these core features, WICShopper is the communication platform between the WIC agency and its participants.
My WIC Balance
Participants tell us they use WICShopper every time they shop for WIC foods. In states that support it, WICShopper automatically downloads the participant’s real-time benefits. This means participants know exactly what they can purchase.
No more guessing or embarrassment at the register. No more holding up the line and no more abandoned merchandise. Higher redemption.
Agency Assets
WIC agencies create great resources for their participants. Most of these resources live a quiet life on the State Agency website where they are seldom seen by participants.
WICShopper provides the vehicle to deliver educational and information assets to participants every time they shop. We customize WICShopper to your agency with your videos, contact numbers, foods list and anything else we can deliver for you.
Yummy Recipes
Our first objective is to help your WIC participants find their prescribed foods. But we also want to education them with creative and delicious ways to prepare them.
We provide healthy, WIC-specific recipes that are provided by non-profit food advocates, WIC agencies and food providers to the WIC program. Soon we will even be able to recommend recipes based on the food categories in their prescription. Because that is awesome.
WICShopper Notifications
Each month, 92–98% of active families use WICShopper an average of five times or more—making it the go-to communication platform for the WIC agencies we serve.
Participants receive automatic alerts when benefits are nearing expiration or when appointments are coming up, ensuring they stay informed and engaged. Agencies can also request custom banners and push notifications for any purpose, with most messages appearing in the app within hours—or even faster in urgent situations.
Need to target specific participants? Simply provide a list of cardholders, and we’ll deliver tailored notifications that reach exactly who you need, when you need
%
Average Adoption Rate by Agency
Active Families Monthly
Average Monthly Uses per Family
Scanned Products Monthly
What a wonderful upgrade for Wic! The app is so simple to use! A nice feature is being able to scan the barcode of the product to see if it’s eligible too. Thumbs up to whom ever designed this app!
I used it for the first time yesterday and when I took it to the register the cashier asked if I was sure I was approved for all that. I said “yes” although she made me question the app. Everything turned out to be approved and shopping was a breeze!
This app is the greatest!! Not only does it tell you if something is WIC approved but it shows you other things that are also available. I love that I can check my benefits when I’m out shopping instead of having to keep my receipts or have the cashier check it. It’s so helpful. I absolutely love it!!!
The label scanner is just what every WIC mom needs! I could not imagine shopping without it REALY ! Because a lot of stores have WIC label underneath the product, but once you bring it to the register ,…. NOPE not it! Would give 10 stars , and recommend to all of the WIC users
WICSmart
WICsmart is a collaborative lesson platform designed to meet the nutrition education components of WIC. Our lesson library consists of over 60 lessons that were developed by nutrition experts in the WIC program.
WIC agencies can customize any lesson to meet their requirements. Our LessonBuilder provides all the tools needed to customize a lesson or create new lessons from scratch. Our staff will help you design and implement lessons and will even facilitate custom voice talent.
Mobile Lessons
WICSmart lessons are a smart, interactive way for participants to accomplish the education components of WIC. Participants can complete lessons on their mobile device, from a PC or on a tablet in the WIC office.
If life happens to get in the way while taking a lesson, mom can save the lesson and resume it later from any device.
Pre-Assigning Lessons
WICSmart enables clinic nutritionists to assign lessons to be completed prior to a participant’s visit. Lesson results and completion certificates a available to the nutritionists prior to their appointment, so the nutritionists can spend more time counseling and less time determining educational proficiency.
About JPMA
303-232-3700
3827 Lafayette, Suite 238
Denver, CO
80205
JPMA has been involved in the WIC program for over 20 years. From health and nutritional education in the WIC clinic or on mobile devices to the supermarket checkout, we strive to provide innovative solutions that advance the objectives for all stakeholders in the WIC program.
For WIC Participants, this means providing a discreet and simplified shopping experience with a focus on nutritious foods for your family. For retailers, it’s about streamlining the checkout process and building long-term relationships with budding families. For the WIC agency, it means helping to extend their resources and provide tools that help their participants.
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